Common Thread

Identities that hold together.

Edinburgh

Common Thread is a studio of four. We make identities for small companies that mean to stay small: a name, a palette, a typeface and the rules that keep them together.

Projects

From Tern Coffee

Tern Coffee, view 2Tern Coffee, view 3
We stopped arguing about what colour things should be.
Tern Coffee, a roaster

Five colours, one face

Every identity we make fits on one sheet. If it needs a second sheet to explain, it is not finished.

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